Case Study for Rachel Zoe
Adding Luxe to Style
Rachel Zoe, American fashion designer, businesswoman, stylist and editor, needed help. At the time, she was wrapping up the final season of The Rachel Zoe Project on Bravo and was looking to put a higher focus on her content site: The Zoe Report. The site had a strong following but was sporting an outdated design that didn’t reflect her brand’s elevated image and made it harder to attract high-end advertisers.