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Kinsa

The first iteration of the product had to center the experience around a single function: taking a temperature quickly and easily. If it couldn’t hit that mark, none of the additional features would matter. Our UX team set to work creating flows and features, reviewing and paring back to an MVP that was everything it needed to be and nothing it didn’t.

 

Anyone who has ever held a sick, crying baby knows that a little distraction is a welcome thing.

 

We used the opportunities of a smartphone-connected thermometer to stand above the competition. Storing previous readings to share with a doctor, adding symptoms to a reading and, most important crystal clear notifications were all natural benefits of using a powerful device as the base. We took advantage of the screen to turn the at-best-tedious process of using a stick thermometer into something that a child (or sick adult reverted into a childlike state) would enjoy and even look forward to.

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