Welcome to Charming Robot.
A place where things get made.

With a combination of brilliant user experience and stunningly smart design, Charming Robot excels at helping you create a product from the ground up or tune-up what you’re already working with.

Here are a few of our core competencies:

  • Brand Strategy & Identity

    A solid, memorable brand is unwavering in its ethos, storytelling, and style. We help brands craft their story and produce materials to make a mark on the world.

  • Front-End Dev

    Bringing the experience to life is the final step in the process. Our team puts the finishing touches on our projects by ensuring the final product looks and acts as it’s supposed to on whatever platforms on which users want to access it.

  • Product Strategy

    Everything stems from the who, what, why, where, when and how of a product. The Charming Robot team starts every product answering these questions and uses this as the basis for every decision in the product development process.

  • Social Strategy

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  • User Experience

    In every product, the business has its goals and the user has theirs. Our goal is to create successful marriage of these two sides through every interaction people have with the product.

  • Visual Design

    An experience is more than flows and organized information. The brand and experience come together with the aesthetics that truly make the voice, personality and actions front and center.

Some of our work

Of course, this is just the short list. For more, check out our full client list.

Case Study for Rachel Zoe

Adding Luxe to Style

Rachel Zoe, American fashion designer, businesswoman, stylist and editor, needed help. At the time, she was wrapping up the final season of The Rachel Zoe Project on Bravo and was looking to put a higher focus on her content site: The Zoe Report. The site had a strong following but was sporting an outdated design that didn’t reflect her brand’s elevated image and made it harder to attract high-end advertisers.

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Our Products

Our experience doesn’t just come from client work, We create, test, track and tweak products of our own as well. So when we say we live this world, we mean it.

Product: Podcast

Story in a Bottle

One of the best things about the world of technology is that you can end up in it having come from any direction. The most successful founders, venture capitalists, designers, etc. have fascinating stories behind their success, and every week Charming Robot‘s Dan Maccarone sits down over our guest’s favorite cocktail, wine or beer to hear where they came from and what they’ve learned along the way.

Latest Episode

Dorothy Chang

Dorothy Chang

Journey from Long Island to becoming a pivotal figure in the New York Tech Ecosystem, Liberty City Ventures

Listen now